Senior Growth Marketing Manager (Beauty&Wellness) - Hybrid

Company: Michael Page
Location: Los Angeles
Posted on: October 26, 2024

Job Description:

The Senior Growth Marketing Manager, Paid Social, leads digital initiatives for acquisition and branding on platforms like Facebook and TikTok. This role manages the campaign lifecycle, optimizing performance and scaling growth through audience segmentation and A/B testing, while collaborating cross-functionally to align strategies with marketing objectives. Client Details This rapidly growing wellness company specializes in hair health, combining sustainably sourced, plant-based ingredients with advanced scientific formulations. Committed to biodiversity and corporate responsibility, the brand focuses on creating effective, clean products that promote overall beauty and wellness without harming users or the environment. Their mission emphasizes the use of thoughtfully sourced organic actives to support both personal health and ecological sustainability. Description Hybrid Work Model: Flexibility to work remotely with one day per week required in the office located in Hollywood, LA. Own the full campaign management lifecycle from planning to optimization for paid social and programmatic marketing efforts. Launch and optimize ads across platforms to achieve KPIs for direct response acquisition and brand awareness. Identify and optimize new audience segments on social channels to enhance engagement. Lead audience segmentation and personalization through A/B testing and advanced targeting. Continuously test and scale high-performing campaigns to maximize cost-per-acquisition (CPA). Monitor competitor strategies and industry trends to provide actionable insights. Serve as the company-wide expert on paid social, presenting future opportunities and solutions to stakeholders. Collaborate cross-functionally to align paid social plans with broader marketing objectives. Work with Brand and Influencer marketing teams to source and optimize creative content. Partner with the Creative team to test and scale ad creatives across paid social channels. Source and coordinate content creators for direct-to-consumer video ads. Collaborate with data teams to refine attribution and measurement methodologies. Manage campaign trafficking, tracking, and pixel implementation for accurate performance analysis. Profile Open to candidates with either agency or in-house experience. Preferred background in direct-to-consumer (DTC) consumer goods brands, especially in supplements. Knowledgeable about advertising regulations in the supplements category. Hands-on and execution-focused, with experience in awareness campaigns. Confident and capable of managing up, with visibility to the CEO. Detail-oriented and collaborative team player. Experience with influencer whitelisting and partnerships. Combines a creative eye with analytical skills to provide insights and suggestions. Proficient in Meta and TikTok advertising platforms. Job Offer Competitive Salary: A strong base salary with performance-based bonuses. Flexible Work Environment: Hybrid work options, allowing for a balance between remote and in-office work. Professional Growth: Opportunities to lead strategic initiatives and influence company direction, enhancing leadership skills. Creative Freedom: Encouragement to propose and implement innovative marketing strategies. Cross-Functional Collaboration: Work with various teams, enhancing networking and learning opportunities. Exposure to Leadership: Direct visibility and interaction with senior executives, including the CEO. Impactful Work: Play a key role in shaping brand awareness and customer engagement in a growing industry. Health Benefits: Access to comprehensive health insurance, including medical, dental, and vision coverage. Work-Life Balance: Policies that support work-life balance, including generous time off and parental leave. MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

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